Facebook is the largest and most popular social media platform with around 2 billion active users. According to a report, 5 new users get active on Facebook every second, and an average user spends 20 minutes a day on it, which gives you enough bandwidth to grow and sell your services.
Nevertheless, Facebook Marketing is not that easy, as the spike you see after posting your unpaid ads doesn’t last many days and eventually falls from 97% to 6% approximately. Hence Marketing Experts believe more in Paid Facebook Advertising to get good results.
However, Facebook still supports businesses to reach a potential fan base, and reaching out to the local audience is sufficient to market your services in a particular region.
In this guide, we will focus on the required strategies to plan before you want to showcase your services on Facebook. Keep calm, and let’s have a overview of the below plans.
Define your Marketing Strategy
Set goals to motivate your clients to buy your services, send newsletters to your visitors to convert them into leads with ZealScedule Appointment Scheduling Software. For Facebook Marketing, you might want to include these goals:
Affordable Membership Plans
Getting the support of your existing audience in socializing your services
Creating Awareness about your services and Add-ons
You should develop a strategy that is as useful for the long term as it is for a short period, not just short-term goals.
Build your Audience
As a Yoga Studio Owner, you are not just focusing on posting marketing content for your existing audience, but the main goal is to reach out to more audiences like that. Hence you have to sit and brainstorm what audience do you own. Analyze their age, gender, language, and other essential criteria.
The most active age group for yoga and gym activities is millennials, hence target and gain more audience to your circle.
Keep a pink hour, especially for middle-aged females, by which you gain not just their confidence but more audience like them.
To increase your audience in different age groups, migrate some of your services online and launch special online classes for senior age groups by integrating a live streaming video channel with ZealSchedule to your Yoga Studio Website.
Give your clients as many alternatives to your services that they don’t lose hope in you and be in your ring. Start live sessions like Yoga from Home, give them add-on services, like a consultation on their diet plans.
Include these goals as part of building your audience:
Optimize Your Facebook Page
Invite friends and family to like and review your page
Promote your page offline with your existing clients
Paid ads and suggestions for your page
Building a Healthy Relationship
Building a safe place for your audience gives them the confidence to opt for your services. That comes by engaging the audience with the best content and articles to read and believe in your services. Focus on creating educational and motivating articles to circulate through social media for your engaged audience. The involved audience gives you more opportunities to grow successively by liking and commenting on your post and articles to create that same belief for the visitors to convert into leads. Hence it’s crucial to keep a healthy balance between your services and clients.
Taking their reviews and posting short clips of their happiness score also acts as a plus to sell your services on Facebook, as short videos are more capable of attracting the audience.
Include these tips while maintaining your relationship with your clients:
Take their feedback and work on it
Ask them to review your content and posts
Make small clips of their experience
Creating and Setting up your Paid Ads
When it is about paying for a ad, you need to plan it very wisely, as just spending is not enough. You have to invest your time and money to plan it carefully.
Hence focus on these points:
Location: You have to analyze from where the traffic you get and promote your ads only in that region at the start. However, you can reach out to a worldwide audience, but it’s essential to start with a small region with good analytical insights.
Age: Select the specific age group, and promote your ads to the audience who makes the most use of it
Gender: Target gender-specific audience collectively. You might also showcase your classes as a pink hour for females specifically, parental yoga sessions, online courses for old-aged homies, and unique Zumba and Yoga lessons for students on weekends, which helps you attract a good number of leads.
Interests: Audience who liked Yoga Related Materials, your competitors’ followers, or collaborating with the same business niche sometimes helps.
Social Media Platforms:
Catch the attention of the audience by advertising your services on Facebook and Instagram as well.
Facebook as a Content Marketing Channel
Facebook is an excellent content marketing channel. You get to market your articles to all age groups. Facebook is a media-rich media interface, making it easier to reach out to your followers and their friends to check out your newest blogs, posts, and videos.
Market Experts suggest posting your content in a 3:1 ratio, where posting 3 posts can be self-created ads for marketing your services. The other one can be by any authority recommending your services to create trust in the audience.
The focus must be to include:
Self-made piece of paid ads content
Collaboration with co-brands
Establish your brand’s trust
Opt a Smart Booking Solution for your Yoga Studio
While you sell your services on Instagram, remember that a reliable and intelligent booking solution for your Yoga Studio Business such as ZealSchedule Appointment Scheduling Software will be a win-win. At the same time, you forecast your services because it manages your booking needs and reduces your front desk work in more automated ways. Integrate the Book Now plugin on your Facebook Page, and your users can schedule appointments directly from Facebook.
Choosing ZealSchedule gives you:
More bandwidth to focus on essential tasks rather than managing the front desk
Best Integrations with your favorite applications
Best Marketing solution for all your needs
Learn more benefits of having ZealSchedule as your booking solution.
These are few strategies to establish a stable Yoga Business Market through your Facebook Network, but overall marketing efforts require more strategies than this as your business plan. Read how to plan effective business strategies while opening a Yoga Studio.